Color Psychology in Graphic Design
Color Psychology in Graphic Design – Logo & Brand Identity Design. Now Color Psychology for logos, t-shirts, and more designs. Color psychology is the method of expressing people’s interests, preferences, and attitudes through color. As a result, color is one of the most important elements of graphic design.
⦿ RED: The Red Color can represent power and grant several steps. Positive as: passion, strong emotions, love, confidence, comfort, and warmth. Negative as: danger, anger, violence, fire, and war. In combination with white, for an elegant look.
⦿ Green: Green can represent nature, growth, health, new beginnings, money, renewal, calm, abundance, tranquility, fertility, good luck, harmony, and balance. Despite this, it represents friendship, freshness, respect, life, and health.
⦿ Black : Black color can represent the positive side is magic, Halloween, power, fashion, elegance, mystery, wealth, and formality. The negative side is death, evil, intimidation, mourning, control, bad luck, and the occult.
⦿White : White color can represent of purity, light, goodness, cleanliness, and perfection. And, on the other hand, you have negative feelings such as coldness, emptiness, or low vitality.
⦿Purple: Purple color can represent royalty, rarity, piety, magic, and mystery. When combined with pink, purple is also associated with femininity.
⦿Yellow: Yellow color can represent good motivation and a feeling of well-being. The color yellow conveys positive feelings like optimism, joy, intelligence, happiness, and strength. Although it has a negative connotation.
⦿Orange: Orange color can represent inspires energy, inspiration, motivation, and confidence. When we think of it as an orange vitamin, it helps our body regain energy.
⦿Blue: Blue color can represent an inspiring color. It brings a sense of calmness and serenity. It inspires relaxation, confidence, success, depth, loyalty, and professionalism.
⦿Gold: Gold color can represent durability is strong. It conveys values such as power, luxury, money, or abundance. It is widely used in jewelry advertising campaigns. Money and luxury are expressed by the gold color.
